We are a creative studio revolutionizing the death care space through art and design, transforming how we plan and experience farewells. We position death awareness as a catalyst for intentional living, creating bespoke ceremonies that challenge traditional narratives around mortality.

We are all living and dying—embracing the thought of our own mortality and others' reveals an unexpected source of wellbeing and meaning.Imagine a funeral as a museum exhibition, a Michelin star dinner on a hot air balloon, a film screening, or an expedition in the Amazons.

Your deathstyle is as essential as your lifestyle.

What would your funeral be like?
Take our quiz.

Funeral Quiz

We position death awareness as a catalyst for intentional living.

Through art and design, we create bespoke ceremonies that challenge how society approaches mortality.

It's about death, but it's for the living.

Founded by Ruby Cohen Love, Central Saint Martins graduate and funeral creative director pursuing thanatology certification, transforming how we say goodbye through cultural programming

and commissioned pieces.

Discover how a fear of death became a revolution in living on our

philosophy page.

Begin with a complimentary 30-minute conversation with our founder.

Schedule Time with Ruby

We are a creative studio revolutionizing the death care space through art and design, transforming how we plan and experience farewells. We position death awareness as a catalyst for intentional living, creating bespoke ceremonies that challenge traditional narratives around mortality.

What would your funeral be like? Take our quiz.

What would your funeral be like?
Take our quiz.